Horst Rechelbacher and Ayurveda
Ayurveda is an ancient holistic system of healing that strives to create balance in body, mind and spirit. Ayurveda means “the science of life” and it has been central to Aveda since the very beginning, when we first partnered with the Ayurvedic Doctors Vinod and Kusum Upadhyay*. They have helped us to tap 5,000 years of Ayurvedic wisdom in creating our products, including some with powerful, high-performing Ayurvedic herbal extracts.
In keeping with Ayurvedic principles—and because of our concern for the Earth—Aveda is committed to using organic ingredients. This has led to another Ayurvedic partnership, between Aveda and the Indian firm, Nisarga.
Nisarga—which means “nature” in Sanskrit—grows Ayurvedic herbs using organic and biodynamic agriculture. The firm owns farmland and also partners with locally owned organic farms to produce the Ayurvedic herbs ordered by Nisarga’s customers. We’ve partnered with Nisarga to source organic turmeric and amla for use in some of our products.
Turmeric grows at Nisarga’s organic Umbari farm, which creates jobs for nearby villagers planting the fields, harvesting the rhizomes, then steaming, drying and polishing them for shipment.
Amla is grown at the independent Devarashtre farm, one of many that works with Nisarga—which helped to certify the land as organic, paying the costs that make certification a barrier for many small farms. Villagers harvest the amla by hand, removing the seeds and drying the fruit before shipment for processing.
At the processing plant, Nisarga employs an environmentally friendly extraction method using carbon dioxide, which leaves no toxic residues and works at a lower temperature—yielding highly potent extracts.
