Plant-Powered
Aveda formulas are made with pure flower and plant essences, naturally derived ingredients you'll learn to work with every day.
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Aveda Institute Beauty School in Chicago, Madison and Milwaukee
NACCAS AccreditedFinancial Aid Available to Those Who Qualify3 CampusesAveda ProductsHands-On Training8,000+ Salons WorldwideCruelty-FreePlant-BasedNACCAS AccreditedFinancial Aid Available to Those Who Qualify3 CampusesAveda ProductsHands-On Training8,000+ Salons WorldwideCruelty-FreePlant-Based
Discover
Aveda Institutes
Choose the campus that fits your life. Each Institute of Beauty and Wellness location delivers the full Aveda experience with its own distinct city energy.
Programs
Choose Your Craft
Hands-on training from day one. Every program blends Aveda curriculum with real-world clinic floor experience.
Who We Are
Made To Stand Out
At the Institute we blend Aveda artistry with real business skills. You train hands-on on a live clinic floor, build a portfolio, and learn Aveda techniques from licensed educators.
- Real-world clinic floor experience
- Business and social media training
- Externship opportunities
Accredited & Affiliated
Trusted Partners
NACCAS
CIDESCO
AMTA
AACS
The Aveda Difference
Beauty With Purpose
As an Aveda Institute, every program is built on the Aveda mission: to care for the world we live in, from the products we make to the ways in which we give back to society. You'll train with plant-powered formulas, signature sensory rituals, and a curriculum trusted by more than 8,000 Aveda salons worldwide.
Ritual & Care
Every service begins with a sensory ritual. You'll master the Aveda guest experience from consultation to finish.
Responsible Beauty
Recycled packaging, renewable energy, and clean water initiatives, Aveda's mission to care for the world we live in.
Student Voices
Real Students.
Real Stories.
From the clinic floor to the salon chair, our students build real skills on the clinic floor with confidence, craft, and a point of view all their own.
Read More Stories
Since I started at Aveda, I've noticed positive growth in myself and my mindset as I learn about the art of hair. I enjoy the positive and supportive atmosphere and feel like I belong for once in my life.
Lunar W.
Cosmetology
The class was amazing; our instructors were sweet and caring, and our class was tight and truly cared for each other.
Biviana G.
Esthiology
3
Campuses
10+
Programs
5,000+
Graduates
8,000+
Aveda Salons Worldwide
Latest from the Blog
Stories & Inspiration
Careers
Affordable Manicuring Program in Wisconsin: Train to Become a Licensed Nail Technician
At The Institute of Beauty and Wellness, our Manicuring Program combines affordable tuition with comprehensive training in nail care and design. In this hands-on course, you will experience a combination of Aveda...
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Careers
Shaping the Industry for Generations: IBW’s Pathway to Teaching Beauty
Do you have a desire to inspire? Discover an incredibly rewarding path to educating the individual you once were. Beauty students crave instructors who are just as passionate as you are. Seeing determination flourish...
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Campus News
What the New Tip Tax Law Means for Service Providers
A plain look at the new federal tip tax rule for the 2025 through 2028 tax years: how the deduction works, why reporting matters, and where to find official IRS guidance.
Read MoreAdmissions
Ready to Start?
Request info, schedule a tour, or connect with an advisor. Financial aid and scholarships available to those who qualify.
- No obligation, just information
- Response within one business day
- Tours available at all 3 campuses
Financial Aid Available to Those Who Qualify
FAFSA accepted. Scholarships and payment plans available to those who qualify.
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Our Vendors & Partners
We train with the same premium brands you'll find in top salons and spas, so you graduate industry-ready from day one.
