Mission & the Aveda Difference

THE AVEDA MISSION

“Our mission at Aveda, is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”

Horst M. Rechelbacher Founder, Aveda

Our Mission

The Institute of Beauty and Wellness's mission is to provide quality professional education that extends beyond simply passing the state licensure exam. We want to achieve longevity and success in the fields of barbering, cosmetology, esthiology, massage therapy, manicuring, instructor, and Ayurveda aesthetics.

We strive to:

• Create an environment of trust and respect
• Encourage a commitment to teamwork
• Promote personal and professional development
• Inspire the continuous quest for knowledge and growth

By supporting our students in this manner, we enable them to provide service that exceeds their clients’ expectations.

*The Aveda Institute of Beauty and Wellness Madison and The Aveda Institute of Beauty and Wellness Milwaukee may also be recognized as The Institute of Beauty and Wellness.

We Are An Aveda Institute

We are an Aveda Institute dedicated to supporting our students and teams in becoming successful beyond their expectations as artists and professionals. We do so by living our core values in everything we do:

Prioritize People

At The Institute of Beauty and Wellness, each individual, student, guest, and teammate, is seen, heard and aligned with their best self.

Be Accountable

We act responsibly in everything we do, always giving more than we take.

Exercise Transparency

We bare it all from ingredients to education, and beyond.

Have Fun

Life is short. We celebrate one another and have fun in all that we do.

Return To Nature

We find inspiration in the land and embrace the Ayurvedic principles we were founded on.