AVEDA 'A' Logo - Blue

We are Invested in Your Education

The Institute has a basically unheard-of concept with our Education Fund as opposed to a tipping system. Each guest, rather than tipping their service provider, has the opportunity to leave money towards their personal education fund.

Education Fund

The Institute of Beauty and Wellness is committed to curating exceptional learning experiences outside of the classroom. That’s why we created an education fund to regularly host workshops by nationally recognized guest artists. 

We’re able to maintain a series of guest educators through a fund that grows by gratuity from clinic floor guests. Where a typical salon or spa accepts gratuity with guest payment, which would then transfer to the person who performed the service, our guests have the option to donate towards our education fund–under the name of the student who performed the service. The “Top 10” students who generate the most gratuity then earn the additional opportunity to work one-on-one with guest artists. 

Hands On Experiences

We believe that engaging our students in learning experiences outside of the classroom increases motivation, inspires students to thrive in their fields, and allows for more vivid course material recall, which improves academic performance. We invite alumni back to share in these opportunities as well as we believe learning is a lifelong pursuit and we truly want to see every graduate succeed in their field. 

Our Guest Artists

The guest artists we attract are experts in the beauty industry, who teach both classic and trend-forward hair, skin, nails and massage techniques. From Aveda Global Educators to world-renowned stylists, we provide an amazingly well-rounded education for our students. Recent guests from the past two years have included Janell Geason, Tracey Freeman, Tatum Neill and Ivan Zoot. 

Our most recent guest artist, Susan Ford, visited our campuses to guide cosmetology students through a demonstration on trending butterfly and shag cuts. Check out the jaw-dropping results in the pictures above and below!

BEING IN THE PRESENCE OF A HAIR ICON WAS AN ABSOLUTE PLEASURE IN ITSELF. I HAD THE AMAZING OPPORTUNITY TO GET MY HAIR DONE WITH SUSAN AND SHE WAS AMAZING. I WAS ABLE TO LEARN THE BUTTERFLY HAIRCUT BY THE TECHNIQUE SHE EXPLAINED AND HER BRILLIANT EXPERTISE.

-Hailey Peterson, Cosmetology Student

The Guest Artist Experience

A typical guest artist visit starts with a morning lecture wherein the educator may demonstrate a certain technique. The afternoon is then spent in a hands-on workshop practicing the techniques learned on live models or mannequin heads.  

More Posts

Barbering 101

Learn more about our Barbering program at the Institute of Beauty & Wellness

Cassandra’s Aveda Adventure: Massage Therapy and Beauty Must-Haves

In this insightful Q&A, Cassandra unveils her motivations for choosing IBW, her passion for massage therapy, and her favorite beauty and wellness trends of the moment. From discussing her love for the serene environment of IBW to sharing her go-to Aveda product recommendations, Cassandra’s enthusiasm for her craft shines through.

A diverse group of individuals smiling and posing for a photo, capturing a moment of togetherness and camaraderie.

Twis’s Journey from Self-Taught to Professional

Twis’s transformation from a college student cutting his own hair to save time and money, to a professional barber with dreams of entrepreneurship, underscores the impact of passion and education in achieving career success.

Meet Hilary: 9 Questions about Majoring in Massage

Meet Hilary, a dedicated Massage Therapy student at the Institute of Beauty and Wellness Milwaukee. We’re excited to spotlight Hilary, a dedicated student in our Massage Therapy Program. Dive into our interview below to learn more about her journey in pursuing her passion for massage therapy. #MajorInMassage

AVEDA Professionals working on a model

Aveda Backstage at NYFW 2017

The Runway Report – HELLESSY Autumn/Winter 2017 AVEDA ARTIST: TIPPI SHORTER SWING STYLE At the Hellessy AW2017 show at Highline Studios in New York City, whimsical dresses were complemented with