Aveda Backstage at NYFW 2017

The Runway Report – HELLESSY Autumn/Winter 2017

AVEDA ARTIST: TIPPI SHORTER

Aveda Hellessy Backstage Fall Winter 2017 Collections New York Fashion Week

SWING STYLE

At the Hellessy AW2017 show at Highline Studios in New York City, whimsical dresses were complemented with long, flowing ponytails. Tippi Shorter, used Aveda Shampure™ Dry Shampoo (with an aroma with 25 pure flower and plant essences including certified organic lavender, petitgrain and ylang ylang) to absorb excess oils and impurities and to achieve a soft style that swings beautifully on the runway.

AVEDA ARTIST PRO TIP:

“To achieve a more put together pony, take a small piece of hair from underneath the ponytail and wrap it around the elastic. Then pin in place. This technique conceals the elastic from view,” says Tippi.

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