Esthiology
What is it? You may have noticed that most beauty schools do not refer to their skin care programs as Esthiology programs. Since it is such a unique approach to the curriculum, it can be confusing to define what esthiology means. Throughout your student experience, you will be taught the natural and holistic approach to all elements of skin treatment and healing.
Esthiology Curriculum Overview
Machines & Equipment
Become familiar with the most recent skincare machines and equipment utilized in esthetic treatments, ensuring you understand the way they are operated and the safety protocols for effective and safe use while in the spa environment.
Makeup
Improve your makeup application skills, by studying color theory, mastering contouring techniques, and staying updated on makeup trends. This allows you to provide your clients makeup services that will enhance their skincare treatments.
Color Analysis
Learn the principles of color analysis to identify the most flattering makeup shades and skincare products designed for each client, personalized to their unique skin tones and undertones.
Dermaplaning
Learn about dermaplaning which is a manual exfoliation technique that removes dead skin cells and fine facial hair. This process promotes smoother and brighter skin that boosts the effectiveness of skincare products.
Anatomy & Physiology
Dive into the intricacies of human anatomy and physiology! Understand the structure of the skin, muscles, and body systems related to esthetic treatments.
Treatment, Products, & Techniques
Explore a wide range of skincare products, techniques, and treatments. These include facials, chemical peels, and exfoliation methods, to address various skin concerns and achieve optimal results.
Sterilization & Sanitation
Prioritize client safety and hygiene. Understand how to properly sterilize and sanitize products, ensuring a safe environment for everyone.
Bookkeeping & Business Management
Learn skills that are essential in management. Prepare for success as an esthetician by learning about financial management, client scheduling, and business operations.
Esthiology vs. Esthetics

Is esthetics and esthiology the same thing? At the root: yes. Esthiology is esthetics. Esthetics is the practice of skin care and skin beautification. This can include facials, body treatments, waxes, and even makeup application. Esthiology is different at The Institute of Beauty and Wellness, though.
We teach not only the practical application of skin care, but overall holistic wellness, including Aveda rituals, as part of our program. We believe that these additions will help our program stand out from regular skin care programs you might see elsewhere.
What is the difference between the two programs?

To answer your question, we teach the mandatory requirements needed to sit in on the state boards as well as adding extra curricula for extended knowledge to those interested.
You can expect to learn a variety of skin care techniques, hair removal, makeup application, and more! In addition, our curriculum has a focus on Aveda philosophies and holistic wellness. We focus on the use of chakra rituals and other practices that will help aid a healthy lifestyle. You won’t find this type of experience in non-Aveda institutions.
The Institute of Beauty and Wellness also goes a bit farther by providing iPads for all students to learn and grow with. Incorporating digital learning into our classrooms is important to us because of the way our students learn and develop with technology!
Which License Can You Receive?
Great question! In the state of Wisconsin, someone who wishes to become a skin care professional will need to go through the training, examination, and licensure procedure to become an aesthetician.
Our program is state approved to provide the necessary training to sit for the state board examination.
In order for our programs to be state approved, we must uphold a certain level of education and provide necessary information as directed by the state.
How Do I Enroll?
This one’s easy! If you’re interested in exploring the world of skin care, more specifically esthiology, visit the Institute of Beauty and Wellness website. Our admissions team would be more than happy to walk you through our enrollment process, or to schedule a tour. Click the button below to schedule a tour.









