Aveda Artist and New York Fashion Week Alum Teaches Advanced Haircutting Techniques

AVEDA Professionals working on a model

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_column_text]Aveda Institute Madison hosted guest artist Susan Ford to teach advanced haircutting techniques. Cosmetology students assembled to watch Ford demonstrate a modern shag […]

What Does Esthiology Mean?

Esthiology What is it? You may have noticed that most beauty schools do not refer to their skin care programs as Esthiology programs. Since it is such a unique approach to the curriculum, it can be confusing to define […]

Exploring the Ancient Art of Cupping Therapy

woman lying face down receiving cupping therapy service

Curious about cupping? Uncover the fascinating history, various cupping techniques, and potential benefits of this alternative treatment. From fire-cupping to silicone cups, explore the world of cupping therapy.

What is Massage Therapy?

A female client being pampered with a massage in a classroom, promoting wellness and massage therapy education.

Massage therapy has a long history throughout various cultures. Today it’s used to relieve pain, heal injuries, reduce stress, increase relaxation, and promote wellness. At The Institute of Beauty and […]

IBW’s Field Trip to the Cadaver Lab

For years, our massage students have had the opportunity during their program to tour the Cadaver Lab at Concordia University in Mequon, WI. The purpose of the trip is for […]

IBW’s Massage Therapy Hours

Our Massage Therapy Hours Exceed Wisconsin’s Requirements Each state has different requirements for licensing for massage therapists. Wisconsin currently requires 600 hours, which are very particularly defined with content for […]

5 Minutes with NAHA Winner: Lauren Moser

We are thrilled to be welcoming Lauren Moser to the Aveda Institute Madison on September 28th. Lauren is a 2015 North American Hairstyling Award (NAHA) award winner in the texture category. […]

5 Things You Don’t Know About Heggy Gonzalez

We are thrilled to welcome NAHA Winner and Aveda Hair Color Professional, Heggy Gonzalez to the Aveda Institute Madison on Wednesday, August 3. With Heggy’s expertise in hair color and braid styling, […]

Ayurveda: The Roots of Aveda

A woman enjoying a relaxing Ayurvedic treatment, surrounded by soothing ambiance and skilled hands.

Horst Rechelbacher and Ayurveda Horst–founder of Aveda–was a lifelong student with a lasting vision.   A world-class stylist in his teens, Horst ended up in Minneapolis, Minnesota by accident. Literally. […]