5 Simple Steps to Start Your Beauty and Wellness Career

Starting your beauty and wellness career is more than just enrolling in a program. It’s about discovering who you are, what you’re passionate about, and where you want your career […]
6 Tips and Tricks from The Most Followed Salon Accounts

social media marketing for salon professionals At The Institute of Beauty and Wellness, we believe that success in cosmetology goes beyond technical skill. It’s also about how you present yourself […]
Back To School Beauty Essentials

Whether you’re rushing to class, studying late into the night, or squeezing in a quick workout, your beauty routine needs to keep up. At The Institute of Beauty and Wellness, […]
Advanced Education and Unleashing Your Potential

Graduation isn’t the finish line – it’s your launch pad. Mastering your craft and expanding your technique is at the forefront of what separates you from your fellow graduates. Remembering […]
Launching your Career After Graduation

Launch your beauty and wellness career with confidence by making an informed and empowered choice that aligns with your goals. You’ve put in the hours, studied hard, and earned your […]
Which Beauty School Program is Right for You?

The beauty industry is a rock-solid industry. Beauty has been a human obsession since the dawn of man, the use of potions, powers and dyes used to enhance, or even […]
SLAY THE CITY: The Ultimate Chicago Festival Beauty Guide for Summer’s Hottest Events

Chicago’s summer scene is about to explode! With festival season bursting with music, art shows, cookouts, and exciting events, it’s time to plan the looks you are going to serve. […]
Balayage VS Highlights: What’s the Difference — and Which One Is Your Summer Vibe?

Discover the key differences between balayage and highlights. Find out which summer hair trend suits your style, vibe, and maintenance goals in 2025.
Catwalk for Charity 2025 | IBW Recycled Fashion & Fundraiser Highlights

Discover how the Institute of Beauty and Wellness (IBW) celebrated Earth Month with eco-fashion, sustainable beauty, and charitable giving through their Catwalk for Charity event.
Sun Protection for Summer Outdoor Activities: A Guide from trained Estheticians at The Aveda Institute Chicago

As summer approaches in Chicago, it is the perfect time to enjoy outdoor activities like swimming, running, picnics, and festivals. Let us be real, after the winters we have, we […]