What Does Esthiology Mean?

Esthiology What is it? You may have noticed that most beauty schools do not refer to their skin care programs as Esthiology programs. Since it is such a unique approach to the curriculum, it can be confusing to define […]
Exploring the Ancient Art of Cupping Therapy

Curious about cupping? Uncover the fascinating history, various cupping techniques, and potential benefits of this alternative treatment. From fire-cupping to silicone cups, explore the world of cupping therapy.
Meet Wendy Schmidt: Occupational Therapist to Full-Time Massage Therapy Student

Meet Wendy Schmidt, a dedicated student in our Full-Time Massage Therapy Program at The Institute of Beauty and Wellness Milwaukee. Wendy’s journey into the world of massage therapy was fueled by a desire to expand her skillset and embark on a fulfilling career path. With a background in Occupational Therapy, Wendy brings a wealth of knowledge and experience to her studies, enriching her understanding of manual therapy and bodywork.
What is Massage Therapy?

Massage therapy has a long history throughout various cultures. Today it’s used to relieve pain, heal injuries, reduce stress, increase relaxation, and promote wellness. At The Institute of Beauty and […]
10 Questions with Heidi Pabst: Passionate Institute Barbering Student

Meet Heidi Pabst, a dedicated student in the Barbering program at the Aveda Institute Madison. Heidi’s journey into the world of barbering was driven by a desire to pursue her passion and contribute to a community-focused learning environment. With a keen interest in wellness and advanced training opportunities, Heidi found the perfect fit at the Aveda Institute Madison to embark on her path as a future professional in the barbering industry.
IBW Donates to Hurricane Victims 2017
The Institute of Beauty & Wellness donates to hurricane victims. Continue reading to see how you can too!
11 Questions with Brooke: Dedicated Madison Cosmetology Student

Meet Brooke, a passionate student in the Cosmetology program at the Aveda Institute Madison. Driven by a childhood dream and a desire for excellence, Brooke’s journey exemplifies the power of following one’s passion. She found her perfect fit at Aveda Madison, embarking on a transformative path to becoming a skilled cosmetologist.
Meet Brunilda: A Journey from Aspiring Artist to Cosmetology Program

Meet Brunilda, a passionate cosmetology student at the Institute of Beauty and Wellness Milwaukee. Her journey into the world of beauty was fueled by a desire to uplift others through transformative hair and makeup artistry. Choosing IBW for her education was a no-brainer, thanks to its dynamic curriculum, exposure to industry experts, and vibrant community.
Aveda Backstage at NYFW 2017

The Runway Report – HELLESSY Autumn/Winter 2017 AVEDA ARTIST: TIPPI SHORTER SWING STYLE At the Hellessy AW2017 show at Highline Studios in New York City, whimsical dresses were complemented with […]
IBW’s Field Trip to the Cadaver Lab

For years, our massage students have had the opportunity during their program to tour the Cadaver Lab at Concordia University in Mequon, WI. The purpose of the trip is for […]