Blogs

YOU’RE NOT ORDINARY…WHY SHOULD YOUR SCHOOL EXPERIENCE BE?

You’re here because you want something beyond the typical school experience, and we get that. The Aveda Institute of Beauty and Wellness Milwaukee & Madison are more than a school, and that’s why the student experience here expands beyond the classroom. Students get to stretch their creativity and explore the different dimensions of the beauty, barber and spa industries through interactive workshops with guest artists, competitions, networking events with industry professionals and more. Dive in to a wealth of knowledge about the industry through our engaging blog content. Uncover what your time at the Institute could hold and gain valuable insights into the beauty industry.
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Aveda IBW

Back To School Beauty Essentials

Whether you’re rushing to class, studying late into the night, or squeezing in a quick workout, your beauty routine needs to keep up. At The Institute of Beauty and Wellness, we’ve rounded up our favorite back-to-school beauty essentials from Aveda, ...
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Advanced Education Cutting Course demonstration to achieve beauty certifications. Aveda IBW

Advanced Education and Unleashing Your Potential

Graduation isn’t the finish line – it’s your launch pad. Mastering your craft and expanding your technique is at the forefront of what separates you from your fellow graduates. Remembering your beginnings and envisioning your future is the mindset that ...
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Students who graduated ready to launch their beauty and wellness career Aveda IBW

Launching your Career After Graduation

Launch your beauty and wellness career with confidence by making an informed and empowered choice that aligns with your goals. You’ve put in the hours, studied hard, and earned your license. Now what? Graduation is not the end; it is ...
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Beauty School Program - Cosmetology. Students practicing hair cutting on mannequins Aveda IBW

Which Beauty School Program is Right for You?

The beauty industry is a rock-solid industry.  Beauty has been a human obsession since the dawn of man, the use of potions, powers and dyes used to enhance, or even obscure, one’s features. We all know the stories of Cleopatra’s ...
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Chicago Festival Beauty Guide featuring young people having fun Aveda IBW

SLAY THE CITY: The Ultimate Chicago Festival Beauty Guide for Summer’s Hottest Events 

Chicago’s summer scene is about to explode! With festival season bursting with music, art shows, cookouts, and exciting events, it’s time to plan the looks you are going to serve. Your outfit may do the talking, but your hair and ...
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Aveda IBW

Balayage VS Highlights: What’s the Difference — and Which One Is Your Summer Vibe?

Discover the key differences between balayage and highlights. Find out which summer hair trend suits your style, vibe, and maintenance goals in 2025.
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Aveda IBW

Catwalk for Charity 2025 | IBW Recycled Fashion & Fundraiser Highlights

Discover how the Institute of Beauty and Wellness (IBW) celebrated Earth Month with eco-fashion, sustainable beauty, and charitable giving through their Catwalk for Charity event.
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Aveda IBW

Sun Protection for Summer Outdoor Activities: A Guide from trained Estheticians at The Aveda Institute Chicago

As summer approaches in Chicago, it is the perfect time to enjoy outdoor activities like swimming, running, picnics, and festivals. Let us be real, after the winters we have, we have earned the right to be out in the warmth ...
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Aveda IBW

Packing Up and Moving a Beauty Institute

On February 16th, 2015, The Institute of Beauty and Wellness (IBW) opened its doors in Madison, Wisconsin, with the mission to bring the legacy of Aveda’s full-time Cosmetology program to a new community. With it came the city’s first Esthiology ...
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Aveda IBW

Mother’s Day Gift Guide 2025

Mother’s Day is just around the corner—and what better time to spoil the mother figure in your life with some much-deserved pampering? She’s always been there for you, so treat her to something special this year with Aveda’s luxurious self-care ...
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Esthiology

How to Become a Licensed Esthetician in Illinois

The beauty industry has always been in Chicago’s DNA. It flows as freely as the river into the great lakes. In this blog, we will discuss how to become a Licensed Esthetician in Illinois.
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Aveda IBW

The Institute of Beauty and Wellness Expands to the Windy City

Discover our new Chicago campus! We're excited to expand with Cosmetology and Esthiology licensure programs. Sign up for a tour today!
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Find Out What the Institute of Beauty and Wellness Can Do For You

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