AVEDA 'A' Logo - Blue

What Does Esthiology Mean?

Esthiology

What is it? You may have noticed that most beauty schools do not refer to their skin care programs as Esthiology programs. Since it is such a unique approach to the curriculum, it can be confusing to define what esthiology means. Throughout your student experience, you will be taught the natural and holistic approach to all elements of skin treatment and healing.

Esthiology Curriculum Overview

Machines & Equipment

Become familiar with the most recent skincare machines and equipment utilized in esthetic treatments, ensuring you understand the way they are operated and the safety protocols for effective and safe use while in the spa environment.

Makeup

Improve your makeup application skills, by studying color theory, mastering contouring techniques, and staying updated on makeup trends. This allows you to provide your clients makeup services that will enhance their skincare treatments.

Color Analysis

Learn the principles of color analysis to identify the most flattering makeup shades and skincare products designed for each client, personalized to their unique skin tones and undertones.

Dermaplaning

Learn about dermaplaning which is a manual exfoliation technique that removes dead skin cells and fine facial hair. This process promotes smoother and brighter skin that boosts the effectiveness of skincare products.

Anatomy & Physiology

Dive into the intricacies of human anatomy and physiology! Understand the structure of the skin, muscles, and body systems related to esthetic treatments.

Treatment, Products, & Techniques

Explore a wide range of skincare products, techniques, and treatments. These include facials, chemical peels, and exfoliation methods, to address various skin concerns and achieve optimal results.

Sterilization & Sanitation

Prioritize client safety and hygiene. Understand how to properly sterilize and sanitize products, ensuring a safe environment for everyone.

Bookkeeping & Business Management

Learn skills that are essential in management. Prepare for success as an esthetician by learning about financial management, client scheduling, and business operations.

Esthiology vs. Esthetics

Is esthetics and esthiology the same thing? At the root: yes. Esthiology is esthetics. Esthetics is the practice of skin care and skin beautification. This can include facials, body treatments, waxes, and even makeup application. Esthiology is different at The Institute of Beauty and Wellness, though. 

We teach not only the practical application of skin care, but overall holistic wellness, including Aveda rituals, as part of our program. We believe that these additions will help our program stand out from regular skin care programs you might see elsewhere. 

What is the difference between the two programs?

At the Institute of Beauty & Wellness, Esthiology is one of our programs that we offer.

To answer your question, we teach the mandatory requirements needed to sit in on the state boards as well as adding extra curricula for extended knowledge to those interested.  

You can expect to learn a variety of skin care techniques, hair removal, makeup application, and more! In addition, our curriculum has a focus on Aveda philosophies and holistic wellness. We focus on the use of chakra rituals and other practices that will help aid a healthy lifestyle. You won’t find this type of experience in non-Aveda institutions.  

The Institute of Beauty and Wellness also goes a bit farther by providing iPads for all students to learn and grow with. Incorporating digital learning into our classrooms is important to us because of the way our students learn and develop with technology! 

Which License Can You Receive?

Great question! In the state of Wisconsin, someone who wishes to become a skin care professional will need to go through the training, examination, and licensure procedure to become an aesthetician.

Our program is state approved to provide the necessary training to sit for the state board examination.

In order for our programs to be state approved, we must uphold a certain level of education and provide necessary information as directed by the state. 

How Do I Enroll?

This one’s easy! If you’re interested in exploring the world of skin care, more specifically esthiology, visit the Institute of Beauty and Wellness website. Our admissions team would be more than happy to walk you through our enrollment process, or to schedule a tour. Click the button below to schedule a tour.

More Posts

IBW open house

What to Expect at an Institute Open House

At The Institute of Beauty and Wellness, we don’t just nurture passions; we unlock potential. Our Open House is designed to provide you with an immersive experience that will ignite your dreams and aspirations. Whether you’re interested in the art of beauty or wellness, we are here to guide you towards a fulfilling and rewarding future.

You may enter The Institute of Beauty and Wellness with a passion, but you’ll leave with a deeper potential of success. Let’s go over what exactly an open house entails.

Packing Up and Moving a Beauty Institute

On February 16th, 2015, The Institute of Beauty and Wellness (IBW) opened its doors in Madison, Wisconsin, with the mission to bring the legacy of Aveda’s full-time Cosmetology program to

Students who graduated ready to launch their beauty and wellness career

Launching your Career After Graduation

Launch your beauty and wellness career with confidence by making an informed and empowered choice that aligns with your goals. You’ve put in the hours, studied hard, and earned your

the Power of Vish: The Hair Color Tool That’s Changing the Game

Vish uses a premium Bluetooth scale that connects to the Vish Color Bar app. Students place their hair color bowl on top of the scale, and Vish will weigh and measure the exact hair color being used on the guest. The data gathered will then automatically send to the Vish Front Desk for an incredibly easy and accurate checkout. Let’s go more into detail about what exactly happens with each of Vish tools.

The Insitute of Beauty & Wellness Wear Black

Yes, we wear black. Everyday. Yes, because it looks great on everyone, but there’s more behind the why. Admissions Counselor, Deanna shared with us the reasons why we and the Aveda network wear black.

Catwalk for a Cause

Pink Catwalk for Breast Cancer Every October our students take their tools from the school’s clinic lab to the runway for Catwalk for a Cause, an event that celebrates creativity and

A barbering student at the Institute of Beauty and Wellness holding scissors and a razor.

Meet Christopher “Twis” Taylor: Barbering Program

Meet Christopher “Twis” Taylor, a dynamic barbering student at The Institute of Beauty and Wellness, Milwaukee campus. Balancing his barbering education with a bachelor’s degree, Twis is carving out his own entrepreneurial path. Discover his inspiring journey and passion for the craft.