Catwalk for a Cause

A Fashion Show Benefiting: After Breast Cancer Diagnosis (ABCD) Foundation

Every October, The Institute of Beauty and Wellness comes together for Catwalk for a Cause. This inspiring fashion show raises awareness and funds for After Breast Cancer Diagnosis (ABCD), a nonprofit that offers peer-to-peer support for individuals facing breast cancer. 

Runway Location & Dates

Three nights. Three cities. One powerful cause. Walk with us in support of ABCD

Milwaukee

October 22nd | 6:00-9:00pm
$ 20
00
General Admission
  • Venue: The Institute of Beauty and Wellness
  • Date: October 22nd, 2025
  • Time: 6:00pm - 9:00pm
  • All Proceeds going to ABCD
VIP available

Chicago

October 25th | 6:30-9:00pm
$ 20
00
General Admission
  • Venue: Aveda Institute Chicago
  • Date: October 25th, 2025
  • Time: 6:30pm - 9:00pm
  • All proceeds going to ABCD
VIP Available

Madison

October 29th | 6:00-9:00pm
$ 20
00
General Admission
  • Venue: Loxely
  • Date: October 29th, 2025
  • Time: 6:00pm - 9:00pm
  • All proceeds going to ABCD
VIP Available

Why we Walk

A decade of giving, a lifetime of impact

For over a decade, The Institute of Beauty and Wellness has proudly partnered with After Breast Cancer Diagnosis (ABCD), raising funds and awareness to support individuals affected by breast cancer. Through annual events, community initiatives, and in-store campaigns, we’ve helped ABCD continue their mission of connecting those facing breast cancer with trained peer mentors who have been through the same journey.

This one-on-one support provides encouragement, emotional strength, and hope at a time it is needed most. By attending Catwalk for a Cause, you’re helping ensure that no one faces breast cancer alone. Your participation directly contributes to ABCD’s programs and makes a meaningful difference to those with breast cancer.

Struct for a Cause

Walk the Runway, Make an Impact

Step into the spotlight and shine for a great cause. No matter your experience, we want you on the Catwalk for a Cause runway. Show your style, confidence, and personality while supporting ABCD.

Join Us This October

A night of beauty, fashion, and giving back

Be part of an unforgettable evening where fashion, beauty, and community come together for a greater cause. From the runway to the audience, every ticket, every model, and every cheer helps raise funds and awareness for ABCD.

This is more than a fashion show, it’s a movement of hope, empowerment, and support. Together, we can ensure that no one faces breast cancer alone.