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Help us Celebrate the Life of Aveda founder, Horst Rechelbacher

The world will unite on Earth Day, April 22 at 12:00 pm for a tribute to Aveda founder, Horst Rechelbacher.

Mr. Rechelbacher championed campaigns to raise public awareness of potentially cancer-causing ingredients in beauty supplies, thus founding the iconic beauty brand, Aveda.

He started Aveda in 1978, when making fragrances and hair-care products from herbs and other plants was widely seen as a fleeting pursuit. He made batches of his first product, a clove shampoo, in his kitchen sink in Minneapolis, the scent that brings many back to Aveda’s first days.

His efforts to bring beauty and sustainability still live on to this day.

We would like to invite all of our local Aveda salon partners to The Institute of Beauty and Wellness at 327 E St Paul Ave at 12:00 pm for a live stream of his memorial tribute.

Please call IBW to RSVP 414-227-2889 or email info@ibw.edu.

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