Help us Celebrate the Life of Aveda founder, Horst Rechelbacher

6 Ways to Visualize Your School Journey

Visualize your school journey! Continue reading to find out more information about how you can join our team at the Institute of Beauty & Wellness.

Brunilda in the Cosmetology program at the Institute of Beauty and Wellness Milwaukee

Meet Brunilda: A Journey from Aspiring Artist to Cosmetology Program

Meet Brunilda, a passionate cosmetology student at the Institute of Beauty and Wellness Milwaukee. Her journey into the world of beauty was fueled by a desire to uplift others through transformative hair and makeup artistry. Choosing IBW for her education was a no-brainer, thanks to its dynamic curriculum, exposure to industry experts, and vibrant community.

A black woman with black hair and a black top holding massage stones.

Transform Your Career with Beauty Education: Insights from Whitney Fisher

Discover how beauty education at The Institute of Beauty and Wellness can transform your career. Explore Whitney Fisher’s journey and learn about the innovative programs and opportunities available.

From Seed to Salon: What it Really Means Being an Aveda Institute

Since 1978, being a sustainable beauty brand has been the promise that Aveda continues to pursue. Grounded in natural ingredients, holistic wellness, and a strong sense of community, Aveda has emerged as a trailblazer, setting the standard that

5 Questions About Becoming a Professional Makeup Artist

IBW’s Makeup Artist – Adrienne When making the decision to become a makeup artist, you must understand the role, continue to build on your skills, gain experience, create your own

Packing Up and Moving a Beauty Institute

On February 16th, 2015, The Institute of Beauty and Wellness (IBW) opened its doors in Madison, Wisconsin, with the mission to bring the legacy of Aveda’s full-time Cosmetology program to

Shaping the Industry for Generations: IBW’s Pathway to Teaching Beauty

Do you have a desire to inspire? Discover an incredibly rewarding path to educating the individual you once were. Beauty students crave instructors who are just as passionate as you are.

Meet Jeanna Ray: Ayurveda Esthetics Program

Bold Decision: Jeanna Ray’s Transformative Journey in Ayurveda Esthetics

Meet Jeanna Ray, a student whose journey showcases the transformative power of following one’s passions. From a decade in corporate digital strategy to pursuing a dream in Ayurveda Esthetics, Jeanna’s story is a testament to bravery and change. Discover her inspiring journey at the Institute.

Brooke in the Madison Cosmetology Student at the Aveda Institute.

11 Questions with Brooke: Dedicated Madison Cosmetology Student

Meet Brooke, a passionate student in the Cosmetology program at the Aveda Institute Madison. Driven by a childhood dream and a desire for excellence, Brooke’s journey exemplifies the power of following one’s passion. She found her perfect fit at Aveda Madison, embarking on a transformative path to becoming a skilled cosmetologist.

Emily Helgeson - AVEDA Madison Cosmetology Alum

Meet Emily: Unveiling the Creative Journey of a Cosmetology Student

Join us as we explore Emily’s story, uncovering the reasons behind her choice of Aveda Institute Madison, her memorable moments in school, and her invaluable advice for prospective students. From embracing challenges to fostering confidence and curiosity, Emily’s journey exemplifies the transformative power of education and passion in the beauty industry.