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Institute of Beauty and Wellness

SUMMER BEAUTY BASH AUGUST 12TH & 13TH

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Help us Celebrate the Life of Aveda founder, Horst Rechelbacher

The world will unite on Earth Day, April 22 at 12:00 pm for a tribute to Aveda founder, Horst Rechelbacher.

Mr. Rechelbacher championed campaigns to raise public awareness of potentially cancer-causing ingredients in beauty supplies, thus founding the iconic beauty brand, Aveda.

He started Aveda in 1978, when making fragrances and hair-care products from herbs and other plants was widely seen as a fleeting pursuit. He made batches of his first product, a clove shampoo, in his kitchen sink in Minneapolis, the scent that brings many back to Aveda’s first days.

His efforts to bring beauty and sustainability still live on to this day.

We would like to invite all of our local Aveda salon partners to The Institute of Beauty and Wellness at 327 E St Paul Ave at 12:00 pm for a live stream of his memorial tribute.

Please call IBW to RSVP 414-227-2889 or email info@ibw.edu.

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Guest Educator – Cara Crafton

Students elevated their hairstyling skills with Cara Crafton at the Institute of Beauty and Wellness. They learned the art and science of curly hair styling from the expert herself. Excellence in textured hair care education was redefined during their time with Cara!

**A woman in a hat and jeans sitting on steps.**

Navigating Beauty School: An Insider’s Perspective

Join us for an inside look at how beauty school students are navigating hybrid learning and safety protocols during the pandemic. Hear from Margo Eis, a cosmetology student at Aveda Institute Madison, as she shares her experiences and advice.

An Aveda Institute Madison graduate holding awards

Explore: End of Summer Bucket list

School’s starting, the fighting are getting cooler, but we’re not giving up on the rest of summer yet. We gathered our favorite perfect-weather spots to add to your list before the summer’s over.

Living the Aveda Mission Through Recycling

The Institutes of Beauty and Wellness are committed to a code of values, the  Aveda Mission, which guide us through culture on campus and in our business practices. We uphold a higher standard for environmentally responsible practices at our schools and in our clinical salons through following Aveda’s recycling protocols. Aveda strives to share the best ways to recycle and dispose of all salon and spa waste environmentally friendly.  

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