Earth Month Recap 2023

Earth Month Recap 2023

The Institute Of Beauty & Wellness hosts annual Earth Month fundraising efforts every April. In 2022, The Institute Of Beauty & Wellness, combined with our sister business, Neroli Salon & Spa, were able to donate $26,187 to Milwaukee’s Urban Ecology Center! At the time, it was our greatest fundraising event yet. For 2023, our team and guests strove to surpass our 2022 numbers. We partook in multiple fundraising efforts partnering with The Urban Ecology Center and Aveda x Charity:Water.

We are excited to share that The Institute Of Beauty & Wellness and Neroli Salon & Spa has raised $27,715.19, exceeding our 2022 numbers. We can’t thank our guests enough for participating and supporting our Earth Month fundraising events. It takes all of us to make a difference.  



Each April, we celebrate Earth Month by raising money for local and global non-profit organizations that better our planet and communities. We support The Urban Ecology Center and Aveda x Charity Water by offering Institute guests to roundup and donate after their services. 


All April long we offered guests a chance to spin to win! Guests could donate $5 to The Urban Ecology Center, spin our giant wheel, and win a fabulous prize. This year, we featured prizes such as: 

  • 10% off Aveda Purchase 
  • 20% off Aveda Purchase 
  • Complimentary 45-Minute Facial 
  • Complimentary Blowout 
  • Complimentary Botanical Hair Treatment 
  • Complimentary Brow Wax 
  • Complimentary Classic Cut 
  • Complimentary Dermaplane Add-On 
  • Complimentary Plant Peel Add-On 


The Institutes of Beauty and Wellness annually celebrates Earth Month with two evenings of stunning, sustainable fashion designed by the industry’s best up-and-coming beauty professionals, with all proceeds from ticket sales benefiting clean water around the globe.  Students create outfits completely out of repurposed materials and finish the looks with hair, makeup, and nails. 

The beauty industry creates over 877 pounds of waste every single minute. As an Aveda school, IBW faculty and students work tirelessly year-round to create a learning environment with a very small carbon footprint. From utilizing 100% vegan products that are completely manufactured with renewable wind energy, to working annually with non-profit partners such as Charity:Water, the student body has a heavy focus on environmental sustainability. Earth Month is a thread woven throughout the curriculum of these students. 

"I have been doing Earth Month events for the last 20 years with the Institute. Every year I am amazing by the creativity and talent of the students. Our alumni stay connected long after they graduate... serving as judges or guest speakers. All for an incredibly important cause to support Aveda’s and The Institutes mission in caring for the world we live in."
1st Place: Talia Lackershire & Olivia Grimm
Socials: @ladyscissors and @grimm_trims
2nd place: Ariana Methfesel and Lilly Werner
Socials: @ari.styleshair and @locks.by.lil
3rd place: Talayah Wardell
Social: @amourallur
1st Place: Izabel and Lex
Social: @styledby_izabel @_lex_talk_hair_
2nd Place: Sydney Helle, Isabel Morris and Brynn Faust
Social: @styledxsyd, @isabelgrace_hair and @styledxbrynn
3rd Place: Jackie Castillo and Miella Niederstadt
Social: @jackiec.beauty and @miellas_beauties



The Urban Ecology Center connects people in cities to nature and each other. The three locations are open to the public and serve people of all ages and income levels across Milwaukee. Each year on average 200,000 people visit the Urban Ecology Center’s branches and parks for summer camps, environmental education programs, community science opportunities, and land stewardship activities. 

Their vision is to “inspire generations to build environmental curiosity, understanding, and respect. We restore hope and heal our urban natural world, neighborhood by neighborhood.” 

Today, the Urban Ecology Center has two additional locations in Milwaukee: one in Washington Park to serve communities and schools on Milwaukee’s west side and one in the Menomonee Valley on Milwaukee’s south side. The UEC is a vibrant and growing organization, serving 77,000+ people each year and protecting and restoring urban green spaces in Milwaukee. 

A thank you from the Urban Ecology Center:


Charity:Water is a nonprofit organization bringing clean and safe drinking water to people in developing countries. 785 million people live without clean water. That’s nearly 1 in 10 people worldwide, or, twice the population of the United States without access to life’s most basic human need. The majority live in isolated rural areas and spend hours everyday walking to collect water for their family. Not only does walking for water keep kids out of school and take up time that parents could use to earn money, but the water often carries diseases that make them sick. 

When a community gets access to clean water, it can change just about everything. It can improve health, increase access to food, grow local economies, and help kids spend more time in school. 

The water crisis is huge, but it is solvable. Our fundraising efforts supported the Aveda x Charity:Water organization.