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Guest Educator – Cara Crafton

Students elevated their hairstyling skills with Cara Crafton at the Institute of Beauty and Wellness. They learned the art and science of curly hair styling from the expert herself. Excellence in textured hair care education was redefined during their time with Cara!

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Hello Madison

We’re thrilled to announce the establishment of a second school in Madison, Wisconsin. The Institute of Beauty and Wellness (IBW) purchased the Aveda Institute Madison on Monday, February 16, 2015.

Living the Aveda Mission Through Recycling

The Institutes of Beauty and Wellness are committed to a code of values, the  Aveda Mission, which guide us through culture on campus and in our business practices. We uphold a higher standard for environmentally responsible practices at our schools and in our clinical salons through following Aveda’s recycling protocols. Aveda strives to share the best ways to recycle and dispose of all salon and spa waste environmentally friendly.  

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Aveda IBW Education Program

Here at Aveda IBW, investing in unique education opportunities for our students is a large part of our mission in excellence. Real world experiences, combined with global award winning educators

IBW’s Massage Therapy Hours

Our Massage Therapy Hours Exceed Wisconsin’s Requirements Each state has different requirements for licensing for massage therapists. Wisconsin currently requires 600 hours, which are very particularly defined with content for

5 Things You Don’t Know About Heggy Gonzalez

We are thrilled to welcome NAHA Winner and Aveda Hair Color Professional, Heggy Gonzalez to the Aveda Institute Madison on Wednesday, August 3. With Heggy’s expertise in hair color and braid styling,