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On February 4, 2016, IBW welcomed three-time Guinness Book of World Records breaker and self-named ClipperGuy, Ivan Zoot. Ivan is a barber and educator from Northern Chicago where he tours salons and institutes giving high-energy presentations about technical cutting, professional selling skills and innovative marketing for salon...

Thanksgiving week isn’t just about turkey, family, and pumpkin pie, for us it’s also about wellness. With help from Helga Hefner, we spent three days this week learning about our bodies, minds and yes, even though there was no cranberry sauce, we learned about eating. “Conscious...

On Tuesday, August 4th we welcomed globally acclaimed long hair educational artist, Sharon Blain to Aveda IBW About Sharon Blain Having spent over four decades toiling her craft and perfecting her skills, Sharon Blain is one of the most lauded hairdressers and educators in the world today....

Yes, we wear black. Everyday. Yes, because it looks great on everyone, but there's more behind the why. Aveda Madison (our sister school) Admissions Counselor, Laura shared with us the reasons why we, and the Aveda network wear black. ...

It’s easy to live the Aveda Mission at The Institute. Between our friendly co-workers and classmates living it right next to us and our desire to pass it along to our guests, working to respect and appreciate ourselves, others, and the environment with everything we...

Pure Privilege Members: BONUS POINTS on purchases made July 1 – August 10. Purchase any TWO full-size Aveda Skincare Products, and earn 500 Pure Privilege Bonus Points. Are you not getting rewarded for your Aveda purchases? Sign up in stores! Pay a one-time fee of $10 to join and receive...

Last week, students from one of our cosmetology classes traveled, Aveda supplies in hand, to Tennor High School for a special assembly showcasing four brave students and a teacher donating their hair to Pantene's Beautiful Lengths program. Beautiful Lengths is a partnership between Pantene and the...

We had the opportunity to host a variety of industry experts in 2011! It was an evening of learning and growing in our field.  Dr. N. John Yousif :: Facial Aging & Rejuvenation Dr. Yousif is a world expert in facial aging and facial rejuvenation and is...

MUSE, our Student Fashion Show back in November, was an overwhelming success. IBW raised and donated over $9,500 to a local charity, After Breast Cancer Diagnosis. Check out photos of the night from 4PM Magazine! ...

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