Catwalk for a Cause is a beauty show by The Institute of Beauty and Wellness featuring hair, makeup, and nail looks by students from Cosmetology, Esthiology, and Manicuring programs. The Institute of Beauty and Wellness is partnering with After Breast Cancer Diagnosis to raise money for their programs and services for those who are affected by breast cancer.
We are proud to announce that with support from our valued guests the Institute of Beauty and Wellness was able to fundraise and donate $7,216.37 to After Breast Cancer Diagnosis (ABCD), which provides one-to-one emotional support to anyone impacted by a breast cancer diagnosis in our communities.
Every October, The Institutes of Beauty and Wellness raises funds with two evenings of stunning, hair, makeup, and nail looks designed by the industry’s best up-and-coming beauty professionals, with all proceeds from ticket sales benefiting breast cancer patients, survivors, and their families.
Fully conceptualized looks from hair-to-toes are judged by beauty industry professionals, including Milwaukee and Madison-based salons and spas. Teams are judged on creativity, hair, makeup, nails and visual cohesiveness of each model. The winning student team is rewarded with a $1,000 scholarship; 2nd and 3rd placing teams win Aveda product and tool gift bags.
Audience members are invited to cheer on their favorite looks, indulge in mini services provided by Institute students including hand massages and makeup touchups, and hangout with beauty colleagues and professionals in a relaxed fun environment
100% of proceeds from ticket sales benefit local charity partner, After Breast Cancer Diagnosis which provides free emotional support services for breast cancer patients, survivors, thrivers, and caregivers!
ABCD was founded in 1999 by Milwaukee Journalist, Melodie Wilson Oldenburg. When Melodie developed breast cancer in 1992, she was very public about her diagnosis and journey on television. During this time, she received an outpouring of support from people all over the city and state supporting her along her journey and sharing with her about their diagnosis as well. The foundation of ABCD was built on the idea of providing support and care to those who need it most.
ABCD is Milwaukee operated, however it is known internationally for the services they provide. With a team of mentors, physicians, and clinicians on staff—there are people available to assist patients undergoing treatment as well as survivors in any way they can. ABCD is extremely unique in that they work directly with the mental and emotional tole that breast cancer has on patients.
Their services are free to patients or their family members to use. When you reach out to ABCD for support, you will be paired with a mentor that is similar to you. This includes not only their diagnosis and treatment plan, but also family background, interests, age, and personality. Throughout your journey, your mentor will assist you in providing you with guidance, support, motivation, a helping-hand, and someone you can talk to who understands your struggle and journey.
At the Institute of Beauty and Wellness, we are not only inspired by ABCD’s mission, but also how impactful they have been throughout the decades around the world. We encourage any of our students, faculty, guests, or those related to utilize ABCD’s resources if impacted.