Service Hours

Monday – Thursday: 9 AM – 9 PM

Friday – Saturday: 9 AM – 4 PM


Schedule a service, manage appointments and select a student at the touch of your fingertips with our online booking or mobile app. Our online booking and mobile app give you your own account which keeps track of your past and upcoming services and allow you to reserve or cancel an appointment at any time.

Schedule, cancel and view your appointments at The Institute of Beauty and Wellness and Aveda Institute Madison without having to call. The AIM/IBW Services app lets you select your student based on which services they offer and what times they are available. You can view past and upcoming appointments in your profile and add new appointments to your calendar to stay on top of your schedule. Use the Quick Book feature on the home screen to book your favorite services for added convenience.


Move your skin condition back into balance with high-performance products available for use only in a treatment room. Vitamin C, peptides, licorice root extract, glucosamine, algae extract and red raspberry plant stem cells will be used based upon your need to brighten, tighten or calm the skin. Masque, exfoliation, and extraction techniques are incorporated based upon your service time.












60-Minute Dual Exfoliation Facial



Back Facial



Herbal Body Wrap
Warmed herbal soaked linens cocoon your body to provide muscle relaxation and body detoxification through the process of perspiration



Salt Elixir
Expose brighter, healthier skin with our full body exfoliation and skin refinement using steam and the therapeutic benefits of Dead Sea salts



Eyelash Extensions Full Set
Longer, thicker, luscious looking lashes; these individual natural lash eyelash extensions are applied directly to your individual lash, so they look and feel natural



Eyelash Extension Fills
Keep your lashes longer with routine fills; schedule within 1 – 2 weeks after full set



Makeup Application



Makeup Lesson



Makeup Touch-Up



Temporary Eyelashes

From $15


Brow Wax



Lip Wax



Chin Wax



Underarm Wax



Arm Wax



Bikini Wax



Half Leg Wax



Full Leg Wax



Back Wax



Chest Wax



Please allow 4-6 weeks of hair outgrowth and inform us if you are using any doctor-prescribed skin care products. Avoid sun exposure for 24 hours before and after services.
Prices are subject to change.
All services are performed by students, supervised by licensed instructors.


Lip Renewing Treatment

Premature aging around the lip area is due to smoking, repeated movement of the lip area and un- moisturized lips. These factors all contribute to fine lines.The lip renewing treatment will help to minimize the visible fine lines and wrinkles around the mouth. It will also increase circulation to the lips making them appear fuller and plumper.



Paraffin Hand/Foot Treatment

The heat of the mask helps to penetrate products in the skin and it seals in the skins own natural moisture as the skin perspires with the additional heat, causing the skin to self-hydrate. The paraffin also helps to temporarily smooth fine lines and wrinkles by relaxing and soothing tight.

$15 each


Eye Renewing Treatment



Decollete Massage



Perfecting Plant Facial Peel

Plant-powered thermal peel that retexturizes skin, smooths the appearance of lines and wrinkles, visibly evens skin tone, refines the look of pores and provides the instant exfoliation and radiance benefits of a 30% glycolic peel without the associated redness and irritation.


Education Fund

Please support the students’ advanced education. Instead of a gratuity, put the money in the education fund in your favorite service provider’s name.

The Education Fund is a unique program to The Institute of Beauty and Wellness that allows students to work one-on-one with International Guest Artists. Typically, when a Guest Artist comes to The Institute, the top ten students with the most money in the education fund are selected to work directly with the guest artists.

If you would like to show your support and appreciation for the services you received, we encourage your gratuities to go into The Education Fund in your service provider’s name.

Everyone at The Institute of Beauty and Wellness thanks you for your support!