Service Hours

Monday – Thursday: 9 AM – 9 PM

Friday – Saturday: 9 AM – 4 PM


Schedule a service, manage appointments and select a student at the touch of your fingertips with our online booking or mobile app. Our online booking and mobile app give you your own account which keeps track of your past and upcoming services and allow you to reserve or cancel an appointment at any time.

Schedule, cancel and view your appointments at The Institute of Beauty and Wellness and Aveda Institute Madison without having to call. The AIM/IBW Services app lets you select your student based on which services they offer and what times they are available. You can view past and upcoming appointments in your profile and add new appointments to your calendar to stay on top of your schedule. Use the Quick Book feature on the home screen to book your favorite services for added convenience.


Women’s Cut

$15 / $20 / $25


Bang Trim



Classic Men’s Cut

$10 / $15 / $20


Aveda Signature Men’s Cut

Includes steam towel, 2 shampoos, and aroma

$15 / $20 / $25


Children’s Cut




From $40


All Over Color

From $50



From $65


Full Highlights

From $65


Partial Highlights

From $50


Retouch w/Partial Highlights

From $80


Retouch w/Full Highlights

From $90


Color Cleanse

From $35


Men’s Gray Blending

From $25





Lash or Brow Tint

$15 each





Blowout w/Thermal Iron



Formal Finish



Women’s Wrap & Style or Roller Set



Specialty Styling or Braiding



EasiHair Extensions Consultation

Have length, but want volume? Want color? Looking for longer hair? EasiHair, Tape in Hair Extensions achieve a variety of hair goals for guests interested in a change.



EasiHair Extensions

12” hair (2 boxes) $158 | 16” hair (2 boxes) $188 | 2 boxes are required for full volume, some may need more. Final prices determined in consultation prior to your application service. Consultation and payment of hair required to schedule extension application. Pricing will vary depending on length and volume desired

per consultation



A permanent wave chemical hair treatment that can be used to add curl and body to your hair




Student Hair Designers use Affirm Moisture Plus Conditioning Relaxer, an innovative four-step system which leaves hair silky-straight, well-conditioned and incredibly healthy-looking



Keratin Complex Straightening

Keratin™ Complex Smoothing Treatment is different than conventional straightening and smoothing treatments. Keratin Complex’s signature keratin works effectively on all hair types; our unique Smoothing Therapy treatments contain high concentrations of keratin that penetrate throughout the hair structure, and then are sealed within the cortex to repair damage



Keratin Express Blowout



Pramasana Scalp & Hair Therapy

Deeply, yet gently cleanses and purifies the scalp to help instantly balance sebum levels, while it exfoliates and removes pollution – creating a clean scalp foundation for beautiful hair; includes blow-out; Pramāsana Therapy Treatment cannot be performed along with an Aveda color service





Botanical Hair & Scalp Therapy Treatment

Instantly strengthens and repairs from the inside out. Hair is visibly revived, shiner, and naturally full of life.





Botanical Repair Hair Treatment

Instantly strengthens and repairs from the inside out. Hair is visibly revived, shiner, and naturally full of life.
Formulated for all hair types and textures. Safe for color-treated hair and chemically processed hair.




Education Fund

Please support the students’ advanced education. Instead of a gratuity, put the money in the education fund in your favorite service provider’s name.

The Education Fund is a unique program to The Institute of Beauty and Wellness that allows students to work one-on-one with International Guest Artists. Typically, when a Guest Artist comes to The Institute, the top ten students with the most money in the education fund are selected to work directly with the guest artists.

If you would like to show your support and appreciation for the services you received, we encourage your gratuities to go into The Education Fund in your service provider’s name.

Everyone at The Institute of Beauty and Wellness thanks you for your support!