Enjoy the experience of a service and support a student’s education!

Service Hours

Mon - Thurs: 9AM - 9 PM

Friday: 9AM - 4PM

Sat - Sun: Closed

Featured Services


  • Balayage

    We use a freehand technique where color is applied by hand rather than using traditional foiling. Balayage creates depth and dimension and leaves you with a sun-kissed finish.

Featured Services


Explore All Our Services

Want to learn more about what services we offer? Our service menus outline all of the services students learn and perform throughout their program at The Institute.

Please note: Some services on the menu may not be available to book online or on the app.  Available services depend on location and currently enrolled students. Available services change frequently, and will always be visible on the online booking and mobile app so you never have to worry about scheduling a service that is not available.  Guests 18 and under must be accompanied by a parent or guardian through the consultation.

Reserve Appointments Online

Schedule a service, manage appointments and select a student at the touch of your fingertips with our online booking or mobile app. Our online booking and mobile app give you your own account which keeps track of your past and upcoming services and allow you to reserve or cancel an appointment at any time.

Schedule, cancel and view your appointments at The Institute of Beauty and Wellness and Aveda Institute Madison without having to call. The AIM/IBW Services app lets you select your student based on which services they offer and what times they are available. You can view past and upcoming appointments in your profile and add new appointments to your calendar to stay on top of your schedule. Use the Quick Book feature on the home screen to book your favorite services for added convenience.