Ayurveda Esthetic combines ancient science with modern skincare for a holistic approach to beauty and wellness. Ayurveda centers around preventing and healing imbalances within the body, including imbalances in the skin. Our program applies the philosophies and practices of Ayurveda to the spa with services like the Shirodhara Abhyanga and 5-Sense Therapy.

Before learning how to perform Ayurvedic treatments on guests in our Aveda clinic lab, students will learn the foundation of esthetics (including dermanalysis), facial manipulations, and the use and care of modern professional equipment during spa services.  Students will not only learn but also practice the techniques and rituals in our clinic lab to train for a unique career.

Licensed Estheticians and Massage Therapists are able to participate in the Ayurveda Body Therapy portion of this program to gain advanced body works skills.

Division of Hours: 

Theory Coursework: 463 hours  

Hands-On Practical Training: 537 hours  

Total: 1,000 hours 

Milwaukee Starts

Madison Starts

*To become licensed, the State of Wisconsin Department of Safety and Professional
requires completion of 1,000 clock hours at an accredited AYURVEDA ESTHETICS program. Our additional clock hours requirement is devoted to Guest Education. We are committed to hosting internationally recognized educators and artists who elevate our coursework with demonstrations, hands-on workshops and lectures.

As one of the first schools in the nation to offer this course, we are also proud to help our students apply for a membership with the Association of Ayurvedic Professionals of North America (AAPNA) as a Registered Ayurvedic Lifestyle Consultant and with the National Ayurvedic Medical Association (NAMA) as an Ayurvedic Health Counselor.


Mon.-Thurs. 8:30am-4pm

*Class times/dates are subject to change. For current class start dates connect with our Admissions Team.

Rima Shah

Ayurveda Esthetic Team Leader

Rima Shah’s first Ayurvedic teachers were her grandparents and parents who taught her many Ayurvedic home remedies and spiritual practices. She has been studying herbs and medicinal plants for 30 years, completing both Western and Ayurvedic herbal studies. She founded and created the Apothecary at Kanyakumari in 2004 and created some of her signature products. She was part of the faculty of Kanyakumari from 2004-2009. She taught Ayurvedic Herbalism, Women's Health, and Panchakarma at the Bhavana Institute of Yoga and Ayurveda from 2010-2014. She currently teaches an Ayurveda Health Counselor Program at the Institute of Beauty and Wellness in Milwaukee and Madison, 2016-present. Rima runs a full Ayurveda clinic offering consultations, treatments, and classes in Milwaukee, WI. She is a licensed 200RYT Yoga teacher, Aromatherapist, 600 hr trained meditation teacher, and Vedic Counselor.
Milwaukee & Madison

Rima Shah

Ayurveda Esthetic Team Leader

Milwaukee & Madison
Let's Talk

We can’t wait to meet you! If you want to see if The Institute of Beauty and Wellness is the right school for you, fill out the form or call us at 414.227.2889 (Milwaukee) or 608.250.3100 (Madison).

Once in touch, we’ll schedule an in-person tour with you, answer any questions you might have, and discuss which programs best meet your career goals.

Prepare for Success

Our program's dual focus on teaching the history and principles of Ayurveda - including mindfulness, doshas, digestion and nutrition - provides students the opportunity to train for a unique career in the spa industry. 

In addition to building a strong skill set, students are offered opportunities to discover high-end beauty careers at any one of our Aveda Networking events or quarterly career fairs. We help students land their dream jobs before graduating.

Topics covered in this program include
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*Percentages Based on 2020 Program Graduates

Why Aveda?

The Aveda Difference

As an Aveda Institute, we strive to set an example for environmental leadership and responsibility through partnerships to reduce waste, student leadership opportunities to promote green living and wellness, utilizing cruelty-free vegan products, and organizing humanitarian efforts for our communities and beyond. 

Your education here will cross between modern practice and ancient tradition. Our students are provided with an iPad along with learning the ancient Aveda rituals that stand the test of time, making this program stand out amongst other skincare professions. In addition to the traditional Aveda Esthiology education foundations, you will learn many Ayurvedic principles.


Group of students at Catwalk for Water
Smiling diverse cosmetology students at IBW Milwaukee campus

How It Works

Take steps towards living your dream today

Step 1: Tour

Tour our historic downtown Milwaukee and Madison campuses. Group tours of our classrooms and clinic floors available — parents and besties welcome.

Step 2: Apply

Once you've had a chance to talk with our Admissions team and have determined which one of our programs best suits your career goals, take the next step and submit an application.