Move Through Beauty Benefit Virtual Beauty Show

Tuesday, October 26 @ 7 P.M.

Join the Institute of Beauty and Wellness during our Breast Cancer Awareness Fashion Show to further support After Breast Cancer Diagnosis’s mission.

Every year the Institute of Beauty and Wellness Milwaukee and Madison team up to host a fashion show that is run by the students. All proceeds of this fashion show are donated to ABCD for their efforts, and we encourage everyone to attend. Each year uses a new theme, and the hair, makeup, and nails are designed by students currently enrolled at the Institute. In previous years, we have invited breast cancer survivors to attend the show, and the outpouring of support that we have received is incredibly touching. This year, due to health and safety protocols, we will be creating a virtual event in which everyone can live stream the show at home.

Catwalk For A Cause
2019 BCA Prep

Between the two Institutes, there are 12 teams of students from each program who are working on various hair, makeup, and nail looks for their specific theme. The themes this year are Woodland, Green Foliage, and Garden Floral. During the show, you will be able to see each of the group’s looks and hear the student’s explain their theme’s concept and how they made their creative vision come to life.


The virtual show will be held on October 27, 2021 at 7:00p.m. (CST) Tickets are available now online to purchase.


Ticket prices will vary as each ticket serves as a donation to ABCD. You are open to choose your donation amount when you purchase a ticket to the fashion show. When you purchase your ticket, you will be immediately entered into a raffle to win a basket prize from the Institute of Beauty and Wellness. Each basket raffle will be based on your ticket price. (Example: $20 ticket is an automatic drawing into the $20 raffle basket.)

During the show, we will announce the winners of the raffle baskets, so stay tuned. There will be 1 winner per raffle. We will also share more about ABCD and talk with their representatives about the difference your contribution will make and how it will be used.

Our students are working incredibly hard to create some beautiful looks and we are excited to share with you their finished product during the fashion show!

Move Through Beauty Benefit Virtual Beauty Show - Oct. 26 @ 7 p.m.