Do you have a love of nail art, care, and maintenance? Are you ready to turn that love and passion into a career that is infused with the care that the Aveda brand represents?

At The Institute of Beauty and Wellness, our manicuring program has been created to help you develop your passion into the mastering of nail art and care that can help you find success.


Our manicuring program goes deeper than just creating a fun design and a stellar nail. Our curriculum focuses on the care, maintenance and creation of amazing nails, in addition, we include training and focuses that are meant to help you build toward your success.

This 300-hour course can be completed in as little as approximately 15 weeks. This means that with hard work, passion, and dedication, you can reach your goals faster and take that next step to a vibrant career.

Even past your graduation, as a manicurist we’re there for you. We offer continuing education opportunities and additional certifications to all of students, helping them build the well-rounded future in the beauty industry that you have always wanted.

At The Institute of Beauty and Wellness we strive to support you through every step of your journey.


At The Institute of Beauty and Wellness we have taken the skills and education you want to build your future and created a curriculum to assist you in making that happen. Filled with Aveda rituals, you could gain the skills that the top salons and spas are looking for.

Many of the fundamentals you can learn as a student include:

  • Nail Care
  • Caring for the Skin
  • Healthy Nail Maintenance
  • Acrylic and Gel Nail Enhancement
  • Manicures
  • Pedicures
  • Nail Art and Design
  • Safety and Sanitation
  • Customer Skills
  • Business Marketing and Management
  • Living Aveda philosophies and techniques

We are dedicated to our students’ success and to keeping our curriculum and training in demand and relevant for today’s demanding beauty industry.

Thanks to the student spa clinic area, our students are able to hone their skills in an environment similar to what they will be working on after graduation. With access to Aveda brand products and professional quality tools, our students gain an education that focuses on mind, body, and spirit.

The Institute of Beauty and Wellness is owned by Susan Haise. Susan founded The Institute of Beauty and Wellness in 1994 as The Skin Institute Esthetic Training Center and expanded the program offerings into Massage Therapy, Cosmetology, Barbering, Manicuring, Ayurveda, Yoga, and Instructor Training. Our faculty is a skilled team of experienced instructors with knowledge of classic and contemporary techniques. Instructors have met program licensing requirements and are trained in all aspects of hair, skin and nails, massage, body care and related subjects.

The Institute’s programs are approved and licensed by:

Safety and Professional Services (for Cosmetology, Esthiology and Manicuring)
1400 E. Washington Ave, Room 112
PO Box 8935
Madison, WI 53708-8935

Educational Approval Board (for Massage Therapy and Ayurveda)
201 W. Washington Avenue, 3rd Floor
PO Box 8696
Madison, WI 53708-8935

NACCAS (The National Accrediting Commission of Career Arts and Sciences)
4401 Ford Avenue, Suite 1300
Alexandria, VA 22302

We are an American Massage Therapy Association (AMTA) school member.


Our online curriculum system, called LearnAveda, is filled with training options and updates that can see you through graduation. When you enroll at The Institute of Beauty and Wellness you will receive your very own iPad to access this amazing platform as well as access to help your skill stay fine-tuned and in demand. We strive to be environmentally conscious and digital learning helps reduce the use of paper and other materials.  

exterior of The Institute of Beauty and Wellness


The Institute of Beauty and Wellness is located in Milwaukee’s Historic Third Ward, the city’s arts and fashion district, within walking distance of the Riverwalk and Milwaukee Public Market.  

Take a virtual tour


We utilize an educational methodology that is unique to The Institute of Beauty and Wellness. We feature a module program that assists you in mastering the practical skill in our Aveda Clinic Lab as you are learning the theory and lecture element of each milestone. When incorporated with our smaller class sizes, this type of module program can allow you to hone your skills faster than you would have believed possible.