Catwalk for Clean water


Sustainable Fashion for Clean Water Around the Globe

The Institutes of Beauty and Wellness annually celebrate Earth Month with two evenings of stunning, sustainable fashion designed by the industry’s best up-and-coming beauty professionals, with all proceeds from ticket sales benefiting clean water around the globe. 

Institute alumni and current students join forces to create looks designed completely from repurposed materials. From found objects sourced at local junkyards to materials re-discovered within personal stash bins, sustainable fashion levels up in a way that begs to be experienced!

Fully conceptualized looks from hair-to-toes are judged by beauty industry professionals, including Milwaukee and Madison-based salon owners. Teams are judged on creativity, gown* construction, hair, makeup, and visual cohesiveness of each model. The winning student team is rewarded with a $1,000 scholarship; 2nd and 3rd placing teams win Aveda product and tool gift bags.

Audience members are invited to cheer on their favorite looks, view showcased fashion pieces up-close, indulge in complimentary services provided by Institute students including hand massages and makeup touchups, and hangout with beauty colleagues and professionals in a relaxed fun environment.

100% of proceeds from ticket sales benefit local charity partner, the Urban Ecology Center’s Neighborhood Environmental Education Program, and global partner Charity:Water.

Past Looks