Lights – Camera – Fashion! The Institute of Beauty and Wellness Brings Sustainable Dresses to the Virtual Runway and Clean Water Around the Globe
Wednesday, April 28, 2021, The Institute of Beauty and Wellness (IBW) Milwaukee and Madison, celebrated Earth Month with an evening of stunning fashion, fun, and bustling creativity from the industry’s best up-and-coming beauty professionals. Due to the ongoing pandemic, The Institute has shifted their event from the runway to the Zoom screen for the first time in 21 years. But making the virtual switch was anything but boring.
Current students and IBW alumni joined forces to create 8 dresses completely out of repurposed materials. The students took to local junkyards, visited friends and family to access their recyclables, and more to successfully create their sustainable “trashion” looks.
Judged by Milwaukee’s iconic beauty industry star, Bjorn Nasett (BJ Daniels), “trashion” looks from both Milwaukee and Madison’s IBW student body were showcased with hopes of winning the grand prize: a $1,000 scholarship. Viewers got a head-to-toe look at these dresses, as well as behind-the-scenes footage into the school to witness the full creative process. Teams were also judged on the hair, makeup, and visual cohesiveness on each team’s model. Past Catwalk For Clean Water alumni were highlighted and invited to speak to their experiences, and Institute coaches showcased their Earth Month inspired hair color and makeup looks.
This event was two-fold. First, the goal was to promote critical and creative thinking within the student body while producing striking looks with limited supplies. Second, the Catwalk For Clean Water event draws attention to Earth Month, with all ticket sales benefiting local partner Urban Ecology Center and global partner Charity:Water.
I have been doing these events for Earth Month for the last 20 years with the Institute and every year I am amazing by the creativity and talent of the students. They inspire me daily! Our alumni have their work displayed at the school and stay connected long after they graduate. Even serving as judges or guest speakers for these events and it’s all for an incredibly important cause to support Aveda’s mission in caring for the world we live in.
The beauty industry creates over 877 pounds of waste every single minute. As an Aveda school, IBW faculty and students work tirelessly year-round to create a learning environment with a very small carbon footprint. From utilizing 100% vegan products that are completely manufactured with renewable wind energy, to working annually with non-profit partners such as Charity:Water, the student body has a heavy focus on environmental sustainability. Earth Month is a thread woven throughout the curriculum of these salon and spa students.
Design Concept: Lauren Benson
Construction: Lauren Benson
Hair: Lauren Benson
Makeup: Lauren Benson
Model: Tatiyana Benson