Industry News

Aveda has been around since the 1970s, and through all those years they have built up a lot of history! While some things, like the creation of our signature Clove Shampure™ being crafted in a bathtub might be common knowledge we are sure there are...

What you put on your body is just as important as what you put in it. Your skin is the largest organ in your body, and it absorbs everything including toxins. While weekly yoga or eating organic green smoothies are definitely beneficial for your health,...

THE RUNWAY REPORT NYFW: HELLESSY AUTUMN/WINTER 2017 AVEDA ARTIST: TIPPI SHORTER SWING STYLE At the Hellessy AW2017 show at Highline Studios in New York City, whimsical dresses were complemented with long, flowing ponytails. Aveda Artist, Tippi Shorter, used Aveda Shampure™ Dry Shampoo (with an aroma with 25 pure flower...

We’re thrilled to announce we’ve been chosen as a top honoree in the 2015 class of “Excellence in Education” awards by Modern Salon in its sixth annual program recognizing leadership and best practices among cosmetology schools. The Institute of Beauty and Wellness was chosen to represent...

The world will unite on Earth Day, April 22 at 12:00 pm for a tribute to Aveda founder, Horst Rechelbacher. Mr. Rechelbacher championed campaigns to raise public awareness of potentially cancer-causing ingredients in beauty supplies, thus founding the iconic beauty brand, Aveda. He started Aveda in 1978,...

Coming Soon! If you love Aveda’s Air Control, you’re going to love the brand new Aveda Control Force hair spray. Aveda has cited firm hold aerosol spray as the top priority for product development. Control Force™ will fill a critical gap in Aveda’s styling category.  What...

10 POINTS OF DIFFERENCE 1. The only NACCAS Accredited school in Wisconsin with all 4 curriculums, including Cosmetology, Esthiology, Massage & Manicuring 2. AVEDA Certified Instructors 3. Four Annual Career Fairs to introduce students with prospective employers 4. Two Annual Student Fashion Shows provide students with the opportunity to exercise creativity in...

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