27 Feb Hydrate Your Hair with Nutriplenish
Aveda’s Nutriplenish is quickly become one of their most successful launches. According to a US Hair Profiling and BHT conjoint study in 2018, the number one benefit hair care consumers look for in a shampoo and conditioner is hydration. So, what about Nutriplenish makes it so successful? It’s all about what’s inside these two-tone coral bottles. Aveda’s hero statement about the Nutriplenish set is “hair care supercharged with superfoods”. Some of these superfoods include omega 5-rich pomegranate seed oil, coconut oil and mango butter. These powerful, plant-based ingredients hydrate and visibly replenish the hair. The best benefit? Nutriplenish is 94% naturally derived, vegan and comes in two levels of hydration: light and deep. Between the two sets, Nutriplenish offers a custom, hydrating solution for all hair types and textures. Both products claim 72 hours of hydration after shampoo, all while leaving out harsh chemicals such as silicone and sulfates. This allows everyone to reap the benefits of hydrated hair.
What are the differences between the light and deep Nutriplenish collections? The biggest difference is that the deep shampoo and conditioner contain 50% more butters than its light counterpart. These butters make the deep set much more hydrating for medium to coarse hair textures as well as thicker hair. The light set is more of a cream texture but is not compromised in its power to transform finer, thinner hair into a silky, revitalized state.
On top of the shampoo and conditioner set, this collection also includes a leave-in conditioner as well as a multi-use hair oil. Both include the same ingredient complexes as the shampoo and conditioner, but both have special qualities that make their use for more than just nourishment. The leave-in conditioner is 98% naturally derived and has the power to protect the hair up to 450 degrees when using thermal styling products. It also contains naturally derived UV filters that protect the hair from drying effects from the sun. The multi-use hair oil is 100% naturally derived and can quickly bring hydration to any dry hair type. Its nutrient blend includes pomegranate seeds, coconut, avocado, sunflower seed and argon oil. Some uses for the hair-oil would be a hydrating scalp message, a pre-shampoo or leave-in treatment, as well as an overnight hair treatment. Whenever you use this oil, you can expect silky smooth hair throughout every strand.
Nutriplenish is by far one of the most powerful collections Aveda has even come out with. Its hydration and attention to the health of natural hair speak volumes to the brand and its consistent passion for sustainable beauty. Sheryl Gahagan, Salon Development Partner at The Estée Lauder Companies Inc., calls Nutriplenish “Aveda’s mission in a bottle.” Between the ingredients, inclusivity, all the way down the recycled packaging, Nutriplenish is a line we are proud to have in our system of high-quality, natural hair care. Aveda leads the way on environmental stewardship in the beauty industry, which makes for another reason to love the Nutriplenish collection.
Interested in purchasing a set of your own? Come in for a service and ask your student stylist which Nutriplenish set is right for your hair type.
