Student Blog – Janell Geason

Student Blog – Janell Geason

janell 3

We were fortunate enough to host AVEDA Global Artistic Director, Makeup, Janell Geason, at the Aveda Institute Madison for makeup education. We reached out to Esthiology student, Sara, to share her experience.


Janell Geason, Aveda Global Artistic Director for Makeup, provided us with an inspiring and creative lesson on the artistry of make-up. Not being confident in professional make-up application, I took a great deal of knowledge with me that will equip me when working with clients. For example, understanding the color theory is more important than one might think. It is essential to consider one’s eye color and wardrobe when applying makeup to enhance a client’s features.  Another thing you may not think of, I know I didn’t, is the texture of one’s make-up.  I really loved her demonstration on how to get flawless complexion as it much more about building up layers rather than covering the face with a glob of foundation. As a result, the individual’s face looked flawless!

janell 6


Also the individual’s makeup looked immaculate through the use of contouring. I don’t know about you, but I have been turned off by contouring when I saw a picture of Kim Kardashian. She basically paints on a whole new face. Geason’s approach to contouring was much subtler and natural in comparison to some of the celebrities’ methods. Not only did I learn to use light colors with grey hints, but how to use them at the top of the cheek bone rather than along the whole cheek bone, which let’s be real, it’s just not natural.


janell 7


Aveda is known for its non-synthetic, natural make-up. However, this may limit how much is available to you at while you’re applying makeup. Geason taught us how to be versatile in makeup application. For example, to make an eye-color bolder, I learned that what you apply on underneath the eye shadow will determine the outcome. To bring out a bolder color, you simply put concealer on the eye before the eye-color. Lastly, make-up does not need to be used for what it is intended for, but be used in a multitude of ways. We saw techniques that used eye pencil as eye shadow and Mosscara as eye liner. The real lesson today was that make-up is an art and Geason is certainly an artist.

janell 4