At the Institute of Beauty and Wellness, we value the health, safety, and support of our students, staff, and guests. During October, people and organizations all over the world come together to fundraise and show their support to continue the fight against breast cancer.

Statistics show that 1 in 8 women will develop invasive breast cancer during their lifetime. This not only impacts her, but also her family, friends, and loved ones. Many people know someone who has been directly affected by this diagnosis and the emotional impact that it creates. Breast cancer has become the most common cancer in the world and has the highest cancer death rate in women aside from lung cancer.

Our mission as an institute is to provide support during breast cancer awareness month in any way that we can to those who have been directly impacted. For years, we have teamed up with ABCD (After Breast Cancer Diagnosis) to assist them in their mission to assist those who have been given the heartbreaking news of their diagnosis.

About ABCD’s Mission:

ABCD was founded in 1999 by Milwaukee Journalist, Melodie Wilson Oldenburg. When Melodie developed breast cancer in 1992, she was very public about her diagnosis and journey on television. During this time, she received an outpouring of support from people all over the city and state supporting her along her journey and sharing with her about their diagnosis as well. The foundation of ABCD was built on the idea of providing support and care to those who need it most.

ABCD is Milwaukee operated, however it is known internationally for the services they provide. With a team of mentors, physicians, and clinicians on staff—there are people available to assist patients undergoing treatment as well as survivors in any way they can. ABCD is extremely unique in that they work directly with the mental and emotional tole that breast cancer has on patients.

Their services are free to patients or their family members to use. When you reach out to ABCD for support, you will be paired with a mentor that is similar to you. This includes not only their diagnosis and treatment plan, but also family background, interests, age, and personality. Throughout your journey, your mentor will assist you in providing you with guidance, support, motivation, a helping-hand, and someone you can talk to who understands your struggle and journey.

At the Institute of Beauty and Wellness, we are not only inspired by ABCD’s mission, but also how impactful they have been throughout the decades around the world. We encourage any of our students, faculty, guests, or those related to utilize ABCD’s resources if impacted.

Melodie Wilson
Screen Shot 2022-04-07 at 9.56.26 AM
How You Can Help:

There are many ways to get involved to help the fight against breast cancer. Support, in any form, is appreciated and encouraged. At the Institute of Beauty and Wellness, we have ways for you to show your support for ABCD’s mission. During you visit:

  • Round-Up: You can choose to round up on all of your purchases during the month of October. Any dollar amount is appreciated and 100% of donations will be given to ABCD for their efforts.
  • Spin the Wheel: In our retail store, where you check out, we have a spin the wheel option that houses some great prizes. For just a $5 donation, you can spin the wheel for the chance to win. Every $5 donation is eligible for 1 spin. 100% of donations will be given to ABCD.
Catwalk for A Cause:

Every year the Institute of Beauty and Wellness Milwaukee and Madison team up to host a beauty show that is run by the students. All proceeds of this fashion show are donated to ABCD for their efforts, and we encourage everyone to attend. Each year uses a new theme, and the hair, makeup, and nails are designed by students currently enrolled at the Institute. This year, like previous years, we are inviting breast cancer survivors to walk in the the show, and the outpouring of support that we have received is incredibly touching.

Catwalk for Water Fashion Show
2022 Fashion Show Details:

Join us for a night of beauty, fun, and fundraising for Breast Cancer Awareness Month.

Catwalk for a Cause is a beauty show featuring hair, makeup, and looks by students from all programs. The Institute of Beauty and Wellness is partnering with After Breast Cancer Diagnosis to raise money for their programs and services for those who are affected by breast cancer.

100% of ticket sales will be benefiting our Breast Cancer Awareness Month partner ABCD. Choose between VIP Seating $25 and General Admission $15 and enjoy the show!

When: Wednesday, October 26, 2022 6-8:30pm
Where: Jan Serr Studio 2155 N Prospect Ave
Milwaukee, WI 53202

When: Tuesday, November 1, 2022 6-8:30pm
Where: Emily’s Ten Oaks Ranch 5799 Portage Rd
Madison, WI 53718

Join the Cause:

At the Institute of Beauty and Wellness, we not only emphasize the importance of professionalism, training, and education—but also giving back to the community. We encourage our students to take part in organizations and missions that are important to them and help raise awareness and support to those who need it most.

Our education is founded on helping and supporting others in any way that we can. In the wellness industry, we are providers of services that comfort, relax, and nurture our guests. Regardless of where your future takes you, we are hopeful and confident that our students will use their education to provide the best possible experience for their guests, regardless of circumstance.

Learn More about the Institute of Beauty and Wellness and how you can get involved as a future student.