An AVEDA Beauty School

with Rima Shah

Demystifying Ayurveda Esthetics

Unveiling the Secrets of Ayurveda with Rima Shah

In this episode of Institute Insider, we had the privilege of sitting down with Rima Shah, an esteemed Ayurveda instructor at The Institute of Beauty and Wellness. With five years of dedicated service at our institution, Rima has been instrumental in shaping the Ayurveda Esthetic program, a unique offering that blends ancient Ayurvedic principles with modern esthiology techniques. Uncover the wonders of Ayurveda through this captivating podcast and delve into our one-of-a-kind Ayurveda Esthetic program. Listen and learn how to embrace Ayurveda in your daily life. Don't miss out!

Our Ayurveda Esthetic program stands as a pioneering venture, unique in its offering across the nation, accessible at both The Institute of Beauty and Wellness and our sister institution, Aveda Institute Madison. Rima elaborated on the program’s inception, shedding light on its visionary creation by school founder Susan Haise. Recognizing the burgeoning popularity of Ayurveda in the United States, yet the absence of official licensure, Susan astutely merged Ayurvedic principles with the established discipline of esthiology. Thus, the Ayurveda Esthetic program was born, paving the way for Ayurvedic practices to permeate salons, spas, and wellness practices.

“Ayurveda is all about harnessing inner beauty, and esthiology focuses on maintaining that outer beauty,” remarked Rima. “To me, it’s a beautiful synergy.”

In the Ayurveda Esthetic program, ancient Ayurvedic teachings intertwine seamlessly with modern esthiology techniques, offering students a comprehensive approach to beauty and wellness. Led by seasoned esthiologists and Ayurvedic practitioners like Rima, the program encompasses a diverse curriculum, encompassing makeup, skincare treatments, safety and sanitation, yoga, herbalism, Sanskrit, and Ayurvedic lifestyle management.

Ayurveda is all about harnessing inner beauty, and esthiology focuses on maintaining that outer beauty. To me, it’s a beautiful synergy.

For those outside the program seeking to embrace the wisdom and healing practices of Ayurveda, Rima offered insightful suggestions to kickstart their wellness journey. She emphasized the significance of developing and maintaining daily routines, underscoring their role in aligning the body, mind, and energy system.

“Routine is crucial for our body to align with our mind and energy system,” Rima affirmed. “Little by little, this returns balance to the body.”

Further delving into daily habits, Rima advocated for prioritizing the largest meal in the middle of the day, aligning with the body’s peak digestive fire between 10:00 AM and 2:00 PM. She stressed the importance of an early bedtime and sunrise awakening, cautioning against oversleeping, which can disrupt the body’s energy balance. Drawing from ancient practices, Rima highlighted the simplicity and effectiveness of these routines, as evidenced by the habits of renowned Yogis and Sages of India.

Concluding the podcast on a poignant note, Rima led listeners through a heart chakra opening meditation, inviting them to realign their intentions and embrace holistic wellness.

Routine is important for our body to be able to align with our mind and energy system. Little by little, this returns balance to the body.

As our conversation drew to a close, Rima graciously led us through a heart-opening meditation, a poignant reminder of the intrinsic connection between inner and outer beauty. Her profound wisdom and compassionate approach underscored the transformative potential of Ayurveda in nurturing holistic well-being. If Rima's insights have sparked your curiosity about Ayurveda, we invite you to explore contact our admissions team or delve deeper into our this series. Let us help you that the first steps on your journey of towards holistic beauty and wellness.

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