Aveda IBW and Aveda Institute Madison Visit Aveda Corporate Headquarters

people entering a building with the aveda mission on the wall above the door

Aveda IBW and Aveda Institute Madison Visit Aveda Corporate Headquarters

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Every year, our students are given the opportunity to take an overnight bus trip to the “mother-ship” of Aveda: The Aveda Corporate Headquarters in Blaine, Minnesota. What better way to get connected to the amazing brand of products that we use?


We started the trek to Minneapolis with our sister school, the Institute of Beauty and Wellness on a Coach bus (fully stocked with snacks of course). Upon arrival to Minneapolis, our first stop was at the Aveda Institute Minneapolis to tour the 5 story building founded by the founder of Aveda, Horst Rechelbacher.


The next day was a robust agenda, starting off with a tour of Juut Salon. The owner, David Wagner came to speak with the students and gave everyone a copy of his book “Life as a DayMaker.” Next, we took the bus to Blaine where we began our tour of the Aveda Corporate Headquarters. The day began with an inspirational message from Aveda co-founder, Shiv Nath Tandon. Following Shiv Nath’s presentation various member of research and development, marketing, and global store development spoke about the brand and why they love Aveda.


We are thrilled to have taken our third annual trip and will continue to offer this opportunity. Thank you Aveda, The Aveda Insitute Minneapolis, and Juut Salons for your hospitality again this year. #AvedaLove

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