The Institute of Beauty and Wellness

About Us

We are Aveda Institutes dedicated to supporting our students and teams in becoming successful beyond their expectations as artists and professionals.

The Institute of Beauty and Wellness is owned by Susan Haise. Susan founded The Institute of Beauty and Wellness in 1994 as The Skin Institute Esthetic Training Center and expanded the program offerings into Massage Therapy, Cosmetology, Barbering, Manicuring, Esthiology, Ayurveda Esthetic, and Instructor Training. In 2015, we acquired our sister school, Aveda Institute Madison. Our faculty is a skilled team of experienced instructors with knowledge of classic and contemporary techniques. Instructors have met program licensing requirements and are trained in all aspects of hair, skin and related subjects.

Aveda was founded to create the most successful entrepreneurs in hair, skin, body and nails.  Our students are educated by Aveda certified instructors, using innovative curriculums that blend professional and business-building and retail skills. The Institute of Beauty and Wellness emphasizes personal well-being, as well as, environmental responsibility. Using Aveda pure flower and plant essences and plant-based products, we affirm the relationship between personal beauty, wellness and the environment.

Our Mission

Our mission is to provide a quality professional education that extends beyond simply passing the state licensure exam. We want you to achieve longevity and success in the fields of Cosmetology, Barbering, Esthiology, Massage Therapy, Manicuring, Instructor and Ayurveda Esthetic.

We strive to:


View the names  and contact information of our programs' accreditations.

Department of Safety and Professional Services
Cosmetology, Barbering, Esthiology and Manicuring

Attn: Educational Approval Program
P.O. Box 8366
Madison, Wisconsin 53708-8366

Educational Approval Board
Massage Therapy and Ayurveda

201 W. Washington Avenue, 3rd Floor
PO Box 8696
Madison, WI 53708-8935

The National Accrediting Commission of Career Arts and Sciences

4401 Ford Avenue, Suite 1300
Alexandria, VA 22302

Massage Therapy Association 

We are an American Massage Therapy Association (AMTA) school member.