About Us

The Institute of Beauty and Wellness

The Institute of Beauty and Wellness is owned by Susan Haise. Susan founded The Institute of Beauty and Wellness in 1994 as The Skin Institute Esthetic Training Center and expanded the program offerings into Massage Therapy, Cosmetology, Barbering, Manicuring, Esthiology, Ayurveda Esthetic, and Instructor Training. In 2015, we acquired our sister school, Aveda Institute Madison. Our faculty is a skilled team of experienced instructors with knowledge of classic and contemporary techniques. Instructors have met program licensing requirements and are trained in all aspects of hair, skin and related subjects.

Aveda was founded to create the most successful entrepreneurs in hair, skin, body and nails.  Our students are educated by Aveda certified instructors, using innovative curriculums that blend professional and business-building and retail skills. The Institute of Beauty and Wellness emphasizes personal well-being, as well as, environmental responsibility. Using Aveda pure flower and plant essences and plant-based products, we affirm the relationship between personal beauty, wellness and the environment.

• Only Wis. NACCAS Accredited school with 5+ programs

• Small student-to-instructor ratio for individualized training

• Modern Salon Excellence in Education finalists in: 2012, 2013, 2014, 2015, 2016, 2017

• Top Honoree Modern Salon Excellence in Education in: 2015, Technology Category

• Wellness activities, including yoga workshops

• Career fairs to help students find jobs before graduation

• Massage program includes CPR & First Aid training

• Training with guest educators from Aveda and beyond